How Wüstenrot is building a sustainable future

How Wüstenrot is building a sustainable future
Christiane Jokel


More homes, more reviews, more trees

With its financial products, the private building society makes it possible to purchase and renovate housing.

“With ReviewForest, I have found a sensible, simple and even sustainable way to motivate my customers to review my company and thereby contribute something to climate protection, as there is currently no more important topic!” (Anja Suttner)

Anja Suttner from Wüstenrot


Wüstenrot Bausparkasse AG has its headquarters in Ludwigsburg. Its origins date back to 1921. Even back then, it aimed to create housing opportunities. Whether building savings, construction financing, hedging or risk protection, the building society supports its customers in many ways. In the meantime, Wüstenrot has over 7000 employees. And one of them is Anja Suttner.

Anja Suttner from Wüstenrot helps people realise their dream of owning their own home and accompanies them from start to finish with financial products from a single source. She was looking for a way to get more reviews for her company and herself. Especially when it comes to home loan savings, construction financing and risk protection, customers understandably choose the advisor with the most positive Google reviews.

However, it was not only more reviews that were important to Ms Suttner, but also sustainability, because climate protection measures are essential today. ReviewForest was a perfect match for her attitudes and her plans.


The banking specialist and banker exploited all the ReviewForest marketing material: The email signature, the social media graphics and the reminder cards with QR code. She puts the cards in her customers’ home loan folders or directly in their hands after a successful consultation, asking them to review her. Already 19 trees have been planted in the name of her customers.

“I have definitely received calls from customers who became aware of me this way, which also made one or two transactions or recommendations possible,” reports Anja Suttner.

The perfect basis for more reviews and more trees!