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You’ve seen these review ratings on websites in Google’s results before:
They’re called Rich Snippets. They lead to more attention and ultimately to more clicks.
Review stars are eye-catching. They pop out on the otherwise color-neutral Google search results. Having review stars on your results can increase the Click-through-rate (CTR) by 30% and more.
It’s fairly simple. All you need is an active ReviewForest account with the Premium or Pro plan.
During the setup process, make sure to enable the option to show the rating in Google’s search:
Voila, now your website provides the correct data in the Schema format to get the star rating.
As Google recommends in their guidelines the review snippets shouldn’t be displayed on your homepage.
The ReviewForest’ widget does this automatically. It hides the data when it’s installed on your homepage. Normal users of course still see the aggregated review score.
Google provides the Rich Results Test to test whether the data is properly structured on your website.
Enter your website and click ‘Test URL’. If everything worked, it should look like this:
As anyone working in SEO can tell you, Google’s algorithms are full of mysteries to us outsiders. As such it’s also not clear when Google actually uses the structured data on your website to display the review rating in the search results. As long as you made sure the Rich Results Test didn’t give you any errors, your chances are good that Google will eventually display them.